While we've incorporated a "coming soon” marketing strategy frequently with property sales over the years, in recent market conditions it has become a much more normal and commonplace part of successful home marketing strategies.
When we started this more than 20 years ago, it was based on the simple concept of trying to build interest and awareness while our sellers were preparing their homes for sale. Taking steps to ensure buyers interested in the area would be aware and not make a purchasing decision without considering our soon to be on the market option. Capitalizing on the lead time to build interest and to have buyers ready and eagerly waiting to view when the sellers were ready to open the doors to view.