There is a bit of panic going on regarding the new Canadian Anti-Spam Legislation (aka CASL). I have received several emails recently from various companies and organizations asking that I "provide consent," "opt-in" or "confirm subscription." Some from companies I know I have subscribed to and others I know I have not subscribed to and a few that lie somewhere in between (implied consent).
For any company that has been doing legitimate email marketing up until now, legitimate meaning you have a double opt-in subscribe form on your website, then you need not worry, you have received explicit consent and are acting within the CASL. The following section from CASL explains it clearly: Knowing that people and businesses may need to change their
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